Analysis of the Cultural Meaning of Okulamusa Practice of the Basoga People of Uganda

Abstract

Prolonged greeting practices of various communities particularly in Africa offer insights about the deeper meaning of social interactions among people in a modern global society where individualism and its attendant challenges to humankind are increasing. This study was about okulamusa, an indigenous greeting practice of the Basoga people of Uganda. Although this heritage embeds deep Basoga sociocultural values, there is barely any scholarly analysis of its meaning to the community and application in a contemporary context. This study aimed at finding out the nature of interactions and relationships that okulamusa engenders, its cultural value, and what could be learnt about and from the engagements in this practice. The study employed phenomenological and auto-ethnographic methods, and involved 22 participants. Data was obtained through observation, interviews, focus group discussions, auto-ethnographic reflection, and analysis of extant YouTube videos and online audio files that were widely publicised. The inquiry revealed that okulamusa is a contextual asking of questions and telling of holistic human experiences, which embed construction of individual and collective identity, and nurturing of a socio-collectivist community spirit, understanding, unity, cohesion, and coexistence in society. These virtues are transmitted in an intergenerational manner as a means of sustaining the community’s ethical and social fabric. The study concluded that okulamusa, just like other similar prolonged greeting cultures, is a central cultural practice that shapes human interactions and relations, which have implications for contemporary social development initiatives.